Game is developed in Turkey, indie, EA release (I know they don't plan on changing price at release, so they have to choose a reasonable price to begin with), offers only English on release(I think), has comparatively low marketing budget and only appears on pc for now. Looking at other games in this category 40€ is the only reasonable price. Many games with these criteria price at this point(full release, not ea mind you). I would pay 50€, but I would also be a lot more unforgiving towards the game when it comes to my review and claiming EA won't count when you ask unreasonable prices. Of course I hope the game will be a huge success for TW anyways and personally bickering about 10€ difference seems stupid, but it would very much give an out of touch feeling.