Ubisoft is live-streaming a vague, sort of creepy loop of what is presumably a new franchise. It consists of ominous music and muttering and animated early-Man cave paintings of violent scenes and panicked incomprehensible shouts.
If this turns out to be some kind of caveman Farcry-ish or survival game, it could be interesting. Especially when you consider 90% of survival games are made by indie companies that lack Ubisoft's considerable resources.
But also, it's Ubisoft, so it'll probably be a decent game ruined by bugs and asinine features.