There have been some issues reported with the game failing to launch. I would assume they know about it and are working on it. I understand you must be very frustrated with this situation but I urge you to not request a refund. The game just came out today, and one quick look at the forum should tell you how busy these guys are right now. However they have already released one hotfix today so they are certainly hard at work and I can tell you from past experiences with good companies like these guys that issues like yours take top priority. Just hold on tight for a fix I know they will be working on it. Also it may be helpful to them if you posted your system specs. Type Dxdiag in the start bar and just copy all that information down. Or uses windows snipping tool (type snipping tool in the start bar) and upload the pictures to imgur post the link on here.