What is TW's timeline to promote BL

[RKStranger]

As someone asked about early access in another post, I realize that this timeline concern probably exists in lots of our mind. Up to now, TW hasn't even started promoting BL yet. Typical industry practice is to start posting gameplay trailers, like custom battles, sieges, a quest play through, kingdom management intro months before any version of release to the public. It could be that the game development has not reached that stage, or it could be that they are self-publishing and they do not have time and resources to do proper promotion or it could be something else and this is extremely unclear to us. Not to mention that even after the early access release, promotion needs to continuously spread and the game needs to get updated for another at least 6,7 months. Adding up the time, actual game release date is really far away. Unless TW is not planning to do this typical path but release early access in a sudden and soon after a few weeks release 1.0 version.

I just figure this might be the main point that upsets me in this long waiting anxiety.

 

[Bjorn The Broken]

Unless TW is not planning to do this typical path but release early access in a sudden and soon after a few weeks release 1.0 version.

Seems so.

 

[vicwiz007]

Maybe I'm being optimistic but why do they need to do much promotion? As long as they don't try to squeeze it near some other big game's release, it will instantly be a Steam best seller showing up on the front page and all over YouTube, so most people who are in the market for it are going to see it.

Is it the best strategy? Probably not, given that even huge games advertise heavily, but maybe BL is a special case. I think if they do go with the "few weeks after announcement" plan, it will work out fine.

TLDR: you shouldn't compare it to the average promotion timeline.

 

[RKStranger]

Maybe I'm being optimistic but why do they need to do much promotion? As long as they don't try to squeeze it near some other big game's release, it will instantly be a Steam best seller showing up on the front page and all over YouTube, so most people who are in the market for it are going to see it.

Is it the best strategy? Probably not, given that even huge games advertise heavily, but maybe BL is a special case. I think if they do go with the "few weeks after announcement" plan, it will work out fine.

TLDR: you shouldn't compare it to the average promotion timeline.

That is what I hope for.  But I am afraid of it being not the case.

 

[Terco_Viejo]

Yes or yes it has to be in 2019. The cheapest promotion and that would blow up the hypemeter would be a video of less than 30s on the official Twitter account a week before launching the game on Steam and other platforms.

A video in which the message was: It's harvest time, a black fade and an date 27/09/2019.
Boom! in that week of margin would generate the promotion by itself.

 

[DtheHun]

Well, Bannerlord development shows similarities to Calradian harvesting season.

SoonTM / AlmostTM = 1

 

[Terco_Viejo]

Well, Bannerlord development shows similarities to Calradian harvesting season.

SoonTM / AlmostTM = 1

I'll raise your bet
27 sept. 2019 - 27 sept. 2012 = 7

 

[fadohacolu]

But TW has already posted gameplay trailers, created a stram page, and release teasers every week in their dev blog. They're just shy of outright advertising the game. There's a tremendous amount of 'hype' outside of these forums and the steam forums as well. Videos featuring the dev log info + speculations about BL often get 100k's of views.

The only thing they haven't done is start running commercials on YouTube. I don't think it's reasonable to say that promotion didn't start a long, long time ago.