Well, Total War: Troy will be an Epic exclusive title and free to claim within the first 24 hours.
That was unexpected.
Either creative assembly is doing some 5D quantum underwater chess, or the game is terrible and they're trying to flog it off to deter backlash. Given the total lack of promotional material since the lacklustre announcement, It's kinda felt like this was a failure from the start and they just wanted it off their hands.
This is a real shock though. I'm really tempted to get it now just out of morbid curiosity.