well, their timing's not the smartest - IT IS MONDAY MORNING for 1bil pplNot only that, but less than 200 viewers on release day... Yikes.
Also he is playing on PC and not console on the release date for consoles. Granted it is official release, but the potential buyers haven't seen the game played on consoles which is why they would be streaming - to garner more buyers for console. Seems shady af honestly.