People are excited.
http://variety.com/2016/film/box-office/rogue-one-star-wars-story-box-office-1201929141/
http://variety.com/2016/film/box-office/rogue-one-star-wars-story-box-office-1201929141/
Rogue One [...] recorded the second-highest first day of pre-sales in domestic box office history.