Doesn't make too much sense that you can be a trading mogul and still be some unknown peasant in the world. High value and volume trades should contribute some renown, along with buying out enterprises and running caravans worth thousands of denars. Doesn't even have to be an absurd amount, just enough so that you get something like "Oh, you're that guy who's been bankrolling my town for the last 82 days, thanks for that, I guess."

