All legitimate criticism aside, the game is still at 87% positive of 147,527 steam reviews.
Completely the result of a hyper successful marketing campaign carried almost entirely by Warband's success.
Seriously, Bannerlord had one of the
most insanely effective word-of-mouth marketing campaigns in gaming history. It was unprecedented. From 2014-2020, the sheer amount of internet discussions, YouTube videos, memes, and overall hype generated by a rabidly loyal and dedicated fanbase ensured that Bannerlord would sell. People were telling their gaming friends, people were telling their real life friends. Hype for Bannerlord even spilled over into other gaming circles not under the
Mount&Blade umbrella. Taleworld's presentation at Gamescom 2016 generated interest, but it was minute compared to the overwhelming zeitgeist fueled by the Warband community.
A lot of people bought Bannerlord, but of those 147,527 steam reviews, how many played it for more than a few hours -a few days at most, before ultimately dropping it, forgetting about Bannerlord entirely, and moving to on the next shiny object? I would imagine an overwhelming amount of them.
Taleworlds capitalized off of the goodwill created by Warband, as well as the collective ADHD that most people seem stricken by nowadays. People will buy a $40-50 game simply because it appears popular and everyone else seems to be playing it, they'll play a few hours, leave a positive review (without ever really taking the time or effort to question the depth or balance of the game), and then just as quickly they'll buy the next $40-50 game that everyone is playing a week later.
I suppose from an economic model you can't blame them for the exploitation of societal tendencies and market trends, but at this point I'd say that Taleworlds are probably better businessmen than they are creative auteurs.