For me term "AAA game" lost its meaning long time ago.
What AAA game means nowadays anyway? Big budget? Many people working on it? Yes and yes. Quality of product? Mostly not.
Look at latest Bethesda achievements. Look at EA Games and FIFA games. Ubisoft with reskins of their top games.
Those games are worth the price?
AAA games now are mostly created from "safe" parts. Those parts are used in many other games of this class. They are safe which means, they were good once and people liked it, so it stayed that way untouched for many years. Those parts and that kind of thinking killed creativity and uniqueness. It is like MCD Cheeseburger. It needs to be "tasty" for most people, but it is still, an unhealthy, ****ty, plastic fast food. It is still just a bread with cheese and something that is pretending to be meat.
So with this comparison in mind, again, are those games worth the price?
Today, many indie games are much better than "AAA" games, because they are exploring creativity, they provide new mechanics and freshness.
They are getting rid of this ugly stench that we know from AAA games.
So I guess, Bannerlord will give x10 of hours playtime more than any AAA game combined, like RDR (the one that I actually like), AC, CoD, FIFA, DS etc. etc.
But in all this we need to remember that TW its not indie studio. And that is even better. Good sized studio with not that small budget and with this level of creativity? Heaven is closer now today!
So yeah, Bannerlord is well worth the price and even way more.
Advice to you? Don't buy it if you don't agree. Just simple as that.