People, while this is a game preferabally sided toward realisim, there also need to be some exeptions for gameplay. Everyone can agree that no matter what time period you lived in, if you had the money to make yourself look good (by whatever standards that may be), you'd do it. Personally, some of my favorite parts of the game are designing my charactar to look "cool" I love the editing of the face meshes, and implementing that idea to the shop area would be great addition.
Suggested process...
1) Select the armor you wish to buy.
2) Edit meshes, like the face.
3) Wear with zaz!
This way, EVERYONE is happy. The chainmail bikini WoW group get their way, and the realistic, conservative, group can fine tune a look that appeals to them.
Compromise in action.