I will reopen this by not rating the personality of the person above me. But the forum itself.
It has a distinct lack of any warmth or charm. It's neither user-friendly nor particularly innovative or distinctive in any way. The latter of which it could at least boast before.
Much like Sauron it was once good and fair, but was turned to evil. It still retained it's fair form, even if it was evil at heart. But its malice grew hot, its jealousy, its will to dominate and destroy. Until finally it could no longer even take a fair form, but was bound in a raiment of darkness and evil forever.