I loved feasts... They're timing however... I think feasts should happen during peace time...
Or take place
within an army during a campaign. The lords are already gathered together, why not have an outdoor feast during a long and boring siege? The lords can feast and schmooze while the trebuchets do their thing. Heck, why not teleport non combatant lords and ladies there to schmooze with as well? Feasting in the siege camp in and around the tents - have some bards with music and dancing, drinking and eating, hunts and quests unique to feasts... Oh the possibilities!!!
I think it's high time to make feasts awesome. We have the tools... Literally