If they want this to be popular, you need some kind of reward system.
Ive been playing for a few weeks here on and off and whilst its a great experience, its all just memories.
No record of my wins, losses, deaths, weapon stats etc.
People like stats. People like rewards.
I smile at the statements re rewards etc making it a game for 'hardcore gamers, statwhores' etc.
However, what will actually happen is that it WILL BE only for hardcore fans if they dont have a system in place, as only a small number of people will ever stick with it.
Gaming is about enjoyment, but its also about competition and recognition in some respects.