SOE has caught so much slack for SWG, but people seem to conviently forget that it wasn't doing all that great before it was bought by SOE. People also seem to ignore their other games, like EQ1&2, hell EQ1 has what 20+ expansions and is still going strong.
Been Playing the beta for DCUO myself, and taking a look at the feats and stuff you can unlock by doing certain objectives, there seems to be ALOT to do when you hit the cap.