It's a quick way to formalise leadership and 'power' within a group of players who are relatively unknown to one another. Ranks are largely attractive to a certain kind of player, although it has to be said that I'm not sure if Víkingr attracts
that kind of mentality. There is only one other 'successful' group who utilizes a rank system and well, we know what kind of play-style they like to roll with. Aside from that, the remaining 'power-houses' in Víkingr (Fyrningas, Erlingar and Hæringar) do not prescribe themselves to ranks. I think that can be put down to familiarity with the module, with group-efforts and most importantly familiarisation with the players found within. Also, none of three openly recruit and are functioning on an invite-only (or selective) application process. Different strokes for different folks really, in the end. Some people can't function without knowing their place in the world, others are happy to just
be.
Huh, man... Good luck Ragnarr! Please don't spam the server too much, it can be detrimental to a recruitment effort.